What Is Salesforce?

Salesforce is one of the best available commercial Customer Relationship Management (CRM) software. It provides a single shared view for each customer, for people working across various departments, such as sales, marketing, etc. 

What exactly is Salesforce?

In easy terms, Salesforce is software that allows companies to better manage their relationship with customers by focusing on the relevant areas. It is offered as a SaaS (Software as a Service), which means that you don’t need to download or install it on a server or dedicate a lot of storage to it. All you need to do is simply sign up and start working.

Initially, it only offered CRM solutions. But now, it provides many more services to its users and developers. It allows businesses to identify the need and deliverables asked in the market and helps them deliver the same in the minimum amount of time possible.

Two main components make up the basics of Salesforce- Customer Relationship Management (CRM) and Cloud Computing.

Customer Relationship Management (CRM)

It is software that allows brands to manage all the interactions between the company and a customer. In a nutshell, it contains and manages all the customer’s business information (such as their name, address, etc.). It also helps to record all the interactions, such as complaints by the customer, or the resolution offered by the brand, etc. Additionally, it allows businesses to track and manage their sales and marketing tactics in the field.

Cloud Computing

Cloud Computing is a technology that allows you to share and access data that is remotely stored somewhere on the internet. It is usually a better alternative to physical servers, as it provides various people (employees) access and allows them to work on the same data, thereby increasing efficiency and reducing resolution time.

Why is Salesforce so popular?

There are many reasons for the immense popularity of this business tool.

  • Companies do not need to install any kind of software or data on their systems. They can simply access it from the web and begin working. This allows them to focus more on building apps and managing data rather than wasting time installing and repairing software packages.
  • It is a cloud-based CRM software. Hence many different departments can work and collaborate on the same data, thereby increasing efficiency.
  • Any new business can use their services. This is due to their economical pricing plans and the massive repository of features and capabilities offered.
  • It also holds the capability to be integrated with various third-party apps such as Gmail and Outlook, which is a capability that many CRM software lack.
  • It is easy and straightforward to use. It also deploys the apps relatively faster and provides efficient and clean outputs, as and when required.
  • The software can easily be molded according to your company’s preferences. Thus the development cost is also relatively less.

What are the various technologies utilized by Salesforce?

  • VisualForce: It is a framework introduced by Salesforce that allows the developers to create custom user interfaces, which can work on lighting the platform.
  • Apes: It is the indigenous programming language of Salesforce. Therefore, to become a good Salesforce developer, you need to have knowledge of Salesforce Apex.
  • Compiler: This is another program that is indigenous to Salesforce. It contains its own compiler to compile and run the various Apex programs and VisualForce pages.

Features of Salesforce

  • Marketing and sales lead: It helps you measure customer engagement by tracking the various customer activities and also helps in converting prospective buyers into customers.
  • Contact management: This feature allows you to manage your customers’ various contact details easily and helps you pull any info out without any hassle.
  • Opportunities and quotes: This feature helps the vendors create more opportunities and receive or give quotes for various services.
  • Build and run innovative apps: It also holds the capability of building and deploying various multifunctional apps.
  • Analytics: It has the feature of using data analytics to measure your previous engagement and rectify low-performing sectors.
  • Email integration: It can easily be integrated with any third-party email software.
  • Communities for sales: The online community software allows the companies to connect with customers and enables employees to connect with each other.
  • Salesforce Engine: This feature focuses on allowing companies to make personalized contact with their customers using the various marketing campaigns designed by them.
  • Sales Collaboration: It allows you to address various queries and provide resolution.
  • Sales Performance Management: This feature offers a metric-based goal setting, which also helps get feedback and rewards for the various involved teams.
  • Territory Management: You can create multiple territory models and preview them before rolling out the finished product.
  • Partnership management: You can also build communities with your partners and thus have objectives, goals, and solutions.
  • Workflow and Approvals: The working space is exceptionally clean and provides simple drag and drop options for your needs and preferences.
  • Files Sync and Share: You can share any file or data across systems as it is all stored on the cloud. This also means that the files are updated in real-time, thereby eliminating any communication gap.
  • Reports and Dashboards: Dashboards and reporting feature offers a real-time picture of the business at a glance and gives a small overview of the various projects under it.

Conclusion

Salesforce is one of the most versatile CRM software. The number of features that it boasts of can alone testify as a reason for that. Additionally, the easy-to-use interface and economical pricing ranges mean that any new startup or business can rely on this software to increase their customer base and market outreach. 

All you need to do is be well versed in the various languages that Salesforce requires, and you will be able to create and execute almost any program or app as per your requirements.


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