Data security in Salesforce is maintained through a robust and layered model which includes organization-wide defaults (OWDs), roles and profiles, sharing rules, and field-level security. OWDs set the baseline level of access for objects. Roles and profiles control what users can do and what data they can access. Sharing rules and manual sharing allow for exceptions to OWDs by providing additional access. Field-level security controls access to specific fields. Salesforce also provides features like two-factor authentication, encryption, and audit trails to ensure data integrity and security.
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